If You’re Committing These Sales Crimes, It May Be Time to Retire your Old Sales Pitch
Americans today, especially business people, have become hyper-sensitive to constantly being sold on something. Thanks to the advertising industry, we are consistently bombarded with television, website, radio and mobile ads from companies selling their products or services. In fact, studies show that the average person sees between 250 and 3,000 advertisements per day according to The Huffington Post.
Due to the barrage of marketing, advertising and sales pitches the average person hears and sees each day, it’s ever more important to try to cut through the clutter when presenting a sales pitch to a potential client or business prospect. However, are you in the dark about whether your pitch is outdated or not? If you’re guilty of any of these old-school or bad sales tactics, then it may be time to throw away your old pitch and create a new one.
- You sound like a salesperson: If your sales pitch is filled with jargon, then your sales are in trouble. Instead of filling your pitch with loads of stats, numbers and company jargon, keep it conversational and easy to understand. Nothing makes a future business prospect doze off faster than not understanding the language. Similarly, when people think they are trying to be persuaded or sold, they instantly tune out. Let’s face it, nobody likes to be outright sold to. Instead of using uses over-the-top yet common sales language, keep it conversational. Adopt the framework “how can I serve you” rather than “how can I sell you.”
- You’re reading off a script: Nobody wants to hear a sales pitch that sounds like the marketer is reading straight from a script. Prospects are immediately turned off by a salesperson who uses this approach and believe that the person is not genuine and doesn’t care about each specific prospect on an individual level. This can also easily make the prospect’s eyes glaze over and tune out. Rather than being talked at, future business prospects want to be part of a conversation, so this is important to keep in mind when trying to sell someone on your business opportunity.
- You’re dominating the conversation: If you find that in your sales pitch you’re the one talking more than 70 percent of the time, this could be a problem. Business prospects, again, want to feel that they are important and that their opinions and concerns matter, so if they aren’t part of the conversation, then this could be detrimental to your pitch. Although pitching is ultimately about turning leads into conversions, networking and starting a positive business relationship should be top-of-mind.
If you’re guilty of even just one of the above three sales pitch blunders, then it’s probably time for you to refresh your sales pitch. Creating a new pitch isn’t as hard as you may think. Thanks to resources like the Internet and the ease of hiring a business coach to help identify your main issues, recreating your sales pitch doesn’t have to be a daunting thought. With the right guidance and thought, your sales pitch can soon again be top-notch and help you seal future deals.