Four Leadership Tips for Introverted Business Owners

In entrepreneurship and small business ownership, it’s important for owners to have superior leadership skills, including building an effective branch of contacts and professional relationships through networking. This isn’t always easy for the introverted personality types who tend to be shy and more reserved. However, noble leadership skills, a necessity for business owners, can be learned and refined over time with careful strategizing and practice. Read on to find out the four best leadership tips for entrepreneurial introverts to help them excel in leadership.

  1. Schedule Regular One-On-One Discussions

A big group meeting in which an introvert needs to lead a meeting can seem daunting to this individual. Although it is important to have meetings with the entire team within a business periodically, this type of setting oftentimes isn’t where the magic happens or is particularly effective. Luckily for small and medium size business owners, these types of group meetings occur less often because there are fewer employees. Introverts should make the most of smaller or individual discussions.

A great way to overcome group bias or overpowering personalities, which oftentimes occurs in bigger meetings, is for business owners to sit down and have one-on-one conversations with key employees. Luckily for introverts, this type of setting tends to be much less intimidating and yields more authentic, direct and open communication.

To help prepare for a direct, one-on-one conversations, quieter entrepreneurs should create an outline of the goal of his or her discussion with a rough outline of how he or she will guide the conversation. This allows for a more introverted entrepreneur to take hold and be in control of the discussion, a sign of a good leader, regardless of whom they are speaking with.

  1. Learn the Art of Delegation

One of the best ways to create an effective team with a successful leader is for the leader to understand how to delegate tasks.  First, an entrepreneur must understand what his or her own strengths and weaknesses are. Once these have been outlined, owners can then focus on the tasks that complement their strengths and delegate others to do other tasks that may not be their strong suit or as crucial to their business. Knowing the abilities of team members is key to not only getting the most out of each member, but is essential to their continual motivation and striving to make your business thrive.

Although delegation may not come natural to introverted individuals, once they delegate their first few responsibilities, it will become more naturally as time progresses. When delegating tasks to team members, weekly huddles and/or one-on-one meetings as outlined above are crucial to make sure that everything is running smoothly. In these huddles, team members will be able to voice their concerns, problems, questions or opinions with their franchise owner, enabling effective communication, which is essential to a prosperous business.

  1. Strategize During your Solo Time

Introverts tend to enjoy spending time alone opposed to extroverts who favor camaraderie. This alone time that introverted individuals crave can be advantageous to their business. Shy business owners can capitalize on their preference for solo time by …. “Being assertive and confident can be a mental game and you can replace negative thinking with positive thoughts,” said Jennifer Kahnweiler, author of The Introverted Leader.

She went on to explain that a great way to do this is to determine how to influence others by identifying their motivations and intentions. This strategizing time can also be utilized to brainstorm ideas and solutions for their business, and in an entrepreneur’s one-on-one conversations, they can test these ideas by gauging opinion.

  1. Make the Most of Social Networking

The beauty of social networking is that it takes the pressure from people who are trying to get a message out to a large group of people. This is especially useful for introverts who don’t enjoy or thrive communicating in a large group setting. Kahnweiler explains that introverts tend to take to social media more naturally than extroverts – a trait that can be easily capitalized on for entrepreneurs.

Shy business owners can utilize social media networks and channels to gain influence within their industry or community. Engaging in online networking allows for introverts to gain visibility, credibility and authority that may be difficult for this entrepreneur to gain in a face-to-face conversation. Social media allows for more reserved business owners to better control how an interaction will roll out and their engagement with others. Although face-to-face networking is equally important, social networking can help ease introverted entrepreneurs into an introduction, allowing for follow up phone calls or meetings to be scheduled once a relationship has been built.

For more information or leadership tips for small and medium business owners with introverted personalities, consult an AdviCoach business coach to help you reach your goals.


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