AdviCoach’s Top 3 Tips for Growing Your Business with Marketing

AdviCoach’s Top 3 Tips for Growing Your Business with Marketing

Having an effective marketing plan is critical when trying to grow your business. You may think that you have a great product or service but if consumers are not aware of it, generating leads may be difficult. Marketing can help spread your brand’s message to a specific target market to attract potential customers.

Creating an efficient marketing plan can be time consuming and costly. Luckily, there are a few tricks your small business can utilize to obtain positive results.

Here are three marketing tricks to use to successfully grow your business:

  1. Build your brand through blogging.

Many marketers have started to incorporate blogging within their public relations and marketing strategies. According to InsideView®, companies who utilize blogging receive 67 percent more leads per month. Providing a blog for your audience to read can improve your business by driving traffic to your website, increasing search engine ranking – helping you become a thought leader and improving customer relationships. Create a consistent blog that is connected to your site to promote your business and its services. Become a guest blogger for additional exposure on sites that target your customer demographic. As you start to appear on similar and relevant blogs, your articles will begin to receive positive comments and possible social media shares.

  1. Utilize the power of social media.

Social media marketing is a powerful tool to use when trying to reach out to your audience. According to Hubspot, 92 percent of marketers in 2014 claimed that social media marketing was important for their business, with 80 percent indicating their efforts increased traffic to their website. By utilizing the power of social media you can improve your business by increasing your brand recognition, improving brand loyalty, increasing your brand’s search engine rankings and much more. Social media sites such as Facebook, Twitter, LinkedIn and Pinterest are all effective methods of networking and advertising for your business.

  1. Follow up with your clients through email.

Email is a great way to reach out to your clients to let them know about new promotions and provide valuable, helpful information. To keep customers interested, try to make the copy of your emails informative and interesting by using visuals, color and facts. Use a month-to-month newsletter to attract repeat business and showcase anything exciting that may be happening.

When done correctly, all three of these marketing tricks can help when trying to grow your business. If you are looking to grow your business but you feel that you are at a standstill, contact a business coach at AdviCoach to see how they can help.


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