AdviCoach Reviews Marketing Tactics to Boost Your Retail Business

AdviCoach Reviews Marketing Tactics to Boost Your Retail Business

With a new year here, businesses are so busy catering to their customer’s needs and wants that they may have completely forgotten about their own brand. As a small business owner, it can be hard to balance customer needs with business needs during the New Year. It is important to still take time to promote your small business for the upcoming year to help drive traffic toward your business.

Below are a few tips that small business owners can use to market their brand in the New Year.

  1. Join Forces.

As a small business owner, it can be hard to think like a competing big retail store but the beginning of a new year is the perfect time to do just that. Reach out to the big retails stores and partner up with them to offer joint discounts on combo service packages.

  1. Get Physical.

Partner up with a brick-and-mortar store to borrow some shelf space to advertise a promotional item for your business. Put up a display at the counter that holds discount cards good for one month.

  1. Send Greeting Cards.

Even though the goal at hand is to gain new business and customers at the beginning of the year, it is important to not forget existing customers. Send out greeting cards thanking customers for their business to improve the reputation of your brand.

  1. Don’t Discount, Add.

Instead of trying to advertise a discount or special package, add some bonuses onto your existing services or products as a New Year promotion.

  1. Capitalize on the Crazy.

The New Year can be a crazy time so try to think about the pain points of your customers. Take on additional hours to provide your customers extra time to shop and find the perfect product or service for their friends and families.

  1. Remove Roadblocks.

Make sure your social media and email inbox are monitored so you won’t miss any questions or comments regarding your business and its services.

Or, utilize your resources to create fun and exciting services or promotions to attract new and potential customers to your business.

For more information on how to market your small business, contact a small business coach at AdviCoach today.


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