AdviCoach Reviews 5 Steps to Get the Most Out of Your Team’s Brainstorm Sessions

AdviCoach Reviews 5 Steps to Get the Most Out of Your Team’s Brainstorm Sessions

Your small business is always just one great idea away from breaking through to the next level. So why haven’t you come up with it yet? Well, great ideas usually don’t just appear out of thin air. More often than not, innovative ideas are a combination of various thoughts by different people.

If you notice that your small business is encountering some sort of issue, then it’s time to get your trusted team members together and hold an old-fashioned brainstorming session. Brainstorming as a team is an effective way to generate creative ideas in a short amount of time that can lead to the extra piece your business is looking for. Today, The AdviCoach franchise reviews five steps that can help you get the most out of your team brainstorming session.

  1. Be Specific

Start with a central focus for the brainstorming session and keep the discussion as on-topic as possible. Rather than asking a broad question like “how do we increase our customer base?”, provide your team with something more focused like, “how can we better utilize social media for our marketing efforts?”  Also, do not be afraid to add limitations and constraints to the types of ideas you want your team members to bring in. Don’t worry about limiting your team’s creativity; in fact you will be doing them a favor. Your team’s imagination can be all over the place in terms of idea generation, and giving them very little guidance can be especially frustrating.

  1. Keep it Organized

Make sure to give your team ample time to prepare for a brainstorm session beforehand. Inform your team about what the topic of the brainstorm session is, and tell them to come in with a list of ideas (usually around 5-10, depending on the size of your team) and to be prepared to generate more. Go around in a circle and have every team member take turns listing off their ideas, making sure to take copious notes. If possible, use a large white board to write everything down. This way you are able to have all the ideas organized in one place and visible to each member of your team.

  1. Don’t Dismiss or Criticize

Now that everyone can see what other ideas have been brought to the table, more ideas are sure to follow. Do your best to create an atmosphere where your team can freely shout out their initial thoughts without fear of judgment. Criticizing or shutting down ideas is a surefire way to ruin even the most productive brainstorming session. While ideas do need to be realistic, your team should not feel like you don’t care about what they have to say. If you see the brainstorm going off the rails or there are too many ideas that are simply unachievable, make sure to clarify what kind of things you’re looking for.

  1. Encourage Everyone to Speak

Oftentimes, only the loudest voices in the room get heard, and if you are facilitating the brainstorm, you must make sure everyone has time to contribute. A dominating team member can be great for the purposes of getting the ball rolling, but they can also prevent other participants from contributing their ideas. If you notice that someone is hijacking the conversation, feel free to ask other, quieter team members for their thoughts.  Asking everyone to contribute their opinions is a great way to make sure that each participant is fully engaged and invested in the discussion.

  1. Plan Next Steps

After all the dust has settled and your team has developed some applicable solutions to the problem at hand, it is time to take action. After all, what good are all those ideas if you don’t follow-up on them? Make sure to assign further steps to team members to take for developing these ideas, perhaps have them conduct further research or start the planning stages. Take the initiative to schedule follow-up meetings to share the progress that has been made. Above all else, always be sure to demonstrate how your team’s ideas are valuable to the overall success of your business.

As a small business owner and leader, it is up to you to take on the role of facilitator and guide the brainstorm. Always be thoughtful when sharing your ideas as they may inadvertently steer the group’s thinking. Make sure to provide feedback, encouragement and actionable next steps.

For more information about how to effectively brainstorm solutions for your small business, contact an AdviCoach small business coach today


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